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[00:00:24] Introduction to Podcasting
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[00:00:24] Scott Wyden Kivowitz: Welcome back to Learn to Podcast the show that will teach you everything you need to know to create, grow, and monetize a successful podcast. I'm your host Scott Wyden Kivowitz.

[00:00:34] Preparing for Podcast Launch
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[00:00:34] Scott Wyden Kivowitz: In this episode, we're going to talk about preparing for launch. This includes creating a launch plan, building anticipation through social media and designing your podcast, artwork and branding.

[00:00:47] Creating a Launch Plan
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[00:00:47] Scott Wyden Kivowitz: A launch plan is a roadmap for your podcast launch.

[00:00:50] Scott Wyden Kivowitz: It should outline your goals, target audience, marketing, strategy, and timeline. Here's some key elements to include in your launch [00:01:00] plan. Goals. What do you want to achieve with your podcast launch or your podcast in general? Do you want to increase your social media following? Generate leads for your business, or simply build an audience for your show. Target audience.

[00:01:17] Scott Wyden Kivowitz: Who are you trying to reach with your podcast? What are their interests? Where do they hang out online? Marketing strategy. How will you promote your podcast launch? Will you use social media? Email marketing paid advertising or something else. Timeline. When do you want to launch your podcast? How much time will you need to prepare?

[00:01:41] Building Anticipation through Social Media
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[00:01:41] Scott Wyden Kivowitz: Social media is a great way to build anticipation for your podcast launch. You can use social media to share teasers. Announce your launch date en engage with potential listeners. Here are a few tips for building anticipation through social media. Create a dedicated [00:02:00] social media account for your show. Share teasers and excerpts from your podcast episodes. Announce your launch date and encourage people to subscribe. Run contests and giveaways to generate excitement. Engage with potential listeners by answering questions at participating in discussions.

[00:02:21] Designing Podcast Artwork and Branding
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[00:02:21] Scott Wyden Kivowitz: Now your podcast, artwork and branding are important elements of your podcast launch.

[00:02:26] Scott Wyden Kivowitz: They will help to create a visual identity for your show and attract listeners. Here are a few tips for designing your podcast, artwork and branding. Use high quality graphics and images. Create a logo that is simple and memorable. Use a consistent color palette and style across all of your branding materials. Make sure your podcast all work and branding are visually appealing and relevant to your podcast topic.

[00:02:53] Conclusion and Final Tips
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[00:02:53] Scott Wyden Kivowitz: Preparing for launch is an important step in the podcasting process. By following the tips

[00:02:58] Scott Wyden Kivowitz: in this episode, you can create [00:03:00] a successful launch plan, build anticipation through social media, and design a podcast, our work and branding that will attract listeners.

[00:03:08] Scott Wyden Kivowitz: Thank you for listening. And I look forward to joining you on this journey to podcasting success.