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[00:00:00] Scott Wyden Kivowitz: Welcome back to learn to podcast the show that will teach you everything you need to know to create, grow, and monetize a successful podcast. I'm your host, Scott Wyden Kivowitz. In this episode, we're going to talk about the importance of delivering your why when it comes to podcasting. What is your purpose for creating a podcast? What do you hope to achieve once you understand your, why? You should start to develop your podcast goals and target audience.

[00:00:52] Identifying your purpose and goals
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[00:00:52] Scott Wyden Kivowitz: Your purpose is your reason for creating a podcast. It's your driving force. It's what will [00:01:00] keep you motivated when things get tough.

[00:01:03] Scott Wyden Kivowitz: Your goals are what you hope to achieve with your podcast. Do you want to educate your podcast? Entertain them? Inspire them? Build a community? Once, you know your purpose and your goals, you can start to develop a plan for achieving them. Now, how do we understand the target audience?

[00:01:25] Understanding your target audience
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[00:01:25] Scott Wyden Kivowitz: Who are you creating your podcast for? Who are your ideal listeners? When you understand your target audience, you can tailor your content to their interests and needs. This will help you attract more listeners and build a stronger relationship with them.

[00:01:43] Defining success in podcasting
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[00:01:43] Scott Wyden Kivowitz: Now you need to define success. What does success mean to you? Is it having a large audience? Is it making money from your podcast? It is important to define your success for yourself. So you can measure your progress and stay [00:02:00] motivated. So here are some questions to help you discover your "why" for podcasting. What am I passionate about? What do I want to share with the world? What impact do I want to have on my listeners? And, what do I want to achieve with my podcast? Once you have a good understanding of your "why" you can start to develop your podcast goals and target audience. Your goals should be specific, measurable, actionable, relevant and time focused. For example, instead of saying, I want to be a better successful podcaster, you could say, I want to increase my podcast monthly listenership by 10% in the next three months.

[00:02:46] Your target audience should be clear and concise.
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[00:02:46] Scott Wyden Kivowitz: Your target audience should be clear and concise. Who are you creating your podcast for? What are their interests? What are their needs?

[00:02:59] Scott Wyden Kivowitz: Once, you know, [00:03:00] your goals and your target audience, you can start to create content that is relevant and appealing to them. Remember success in podcasting is defined by you. It's about achieving your own goals and making a positive impact on your listeners.

[00:03:16] Scott Wyden Kivowitz: So take some time to reflect on your "why" and what you want to achieve with your podcast, then develop your goals and target audience accordingly. I believe that everyone has a unique story to share and podcasting is a great way to share your story with the world and make a difference. I encourage you to discover your "why" for podcasting and start creating content that you are passionate about. Thank you for listening. And I look forward to joining you on this journey to podcasting success.