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[00:00:23] Introduction to Podcast Analysis
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[00:00:23] Welcome back to learn to podcast the show that will teach you everything that you need to know to create, grow, and monetize the successful podcast. I'm your host, Scott Wyden Kivowitz. In this episode, we're going to talk about analyzing and improving your podcast. This means using data to understand how your podcast is performing and making changes to improve your content and reach a wider audience.

[00:00:44] Importance of Analyzing Your Podcast
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[00:00:44] So why is analyzing your podcast important? There are a few reasons why analyzing your podcast is important. First, it helps you to understand your audience by analyzing your podcast data. You can see what topics your listeners are interested in, what devices they're using [00:01:00] to listen and where they are coming from.

[00:01:03] Second, analyzing your podcast helps you identify areas for improvement. By tracking your podcast performance over time, you can see what's working well and what's not. This information can help you make changes to your content, promotion and production. Finally analyzing your podcast can help you to get sponsors.

[00:01:21] Sponsors are more likely to be interested in sponsoring your podcast. If they see that you have a large and engaged audience. By analyzing your podcast data, you can show potential sponsors that your podcast is a good investment.

[00:01:32] How to Analyze Your Podcast
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[00:01:32] There are a number of different ways to analyze your podcast. One way is to use the podcast analytics platform that is provided by your host. The data on your podcast downloads, listen type device type location, and so much more are typically available from your podcast

[00:01:48] host. Another way is to utilize a tool like Google Analytics. Some podcast hosts also integrate with GA, and provide you with information about your podcast website, it's [00:02:00] traffic, social media engagement, and other metrics.

[00:02:02] Using Data to Improve Your Podcast
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[00:02:02] Once you've collected data on your podcast, you can use it to identify areas for improvement.

[00:02:07] For example, if you see that your downloads are declining, you can try to identify the reason for the decline. Are your listeners losing interest in your content? Are you not promoting your podcast effectively? Once you identify the problem, you can make changes to improve your podcast performance.

[00:02:23] Specific Techniques for Podcast Analysis
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[00:02:23] Here's some specific things you could do to analyze your podcast. Track your podcast downloads and listen time. This will help you to see how your podcast is performing over time. Identify your podcasts, most popular episodes and topics or guests.

[00:02:38] This information could help you to create content that your listeners are interested in. Track your podcast, device type and location data. This information can help you understand where listeners are coming from and what devices they're listening to tune in. And what devices they're using to tune in. I use social media analytics to track your podcast, social media engagement. This information could [00:03:00] help you to see which social media platforms your listeners are using. And what content they're engaging with. Use GA or Google Analytics to track your podcasts, website, traffic, and other metrics. This information can help you to understand how people are finding your podcast and what they're doing on your website. By analyzing your podcast data, you can identify areas for improvement and make changes to create a more successful podcast.

[00:03:24] Conclusion and Farewell
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[00:03:24] Thank you for listening and I look forward to continuing your journey. Thanks for listening.

[00:03:29] And I look forward to seeing you on your journey to podcasting success.