Navigating the Podcast Launch: Publish, Promote, Analyze, and Secure a Loyal Audience
E10

Navigating the Podcast Launch: Publish, Promote, Analyze, and Secure a Loyal Audience

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[00:00:00] ​

[00:00:24] Introduction to Podcasting
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[00:00:24] Welcome back to learn to podcast the show. Will that teach you everything you need to know to create, grow and monetize its successful podcast. I'm your host Scott Wyden Kivowitz in this episode, we're going to talk about launching your podcast. This includes publishing your first episodes, promoting your launch and celebrating, analyzing your launch. Once you've created your podcast episodes.

[00:00:46] Publishing Your First Podcast Episodes
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[00:00:46] It's time to publish them. There are few different ways to do this. You can upload your episodes to a podcast hosting platform, such as Transistor.fm, rss.com Buzzsprout and others.

[00:00:57] These platforms will make your episodes available to [00:01:00] all listeners on all major podcast directories, such as apple podcasts, Spotify and others.

[00:01:05] You can also host episodes on your own website.

[00:01:08] This can give you more control over the presentation of your podcast, but you may or may not get as much listener data as you would otherwise. You can also share links to your episodes on social media. This is a great way to reach potential listeners and promote your launch.

[00:01:24] Promoting Your Podcast Launch
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[00:01:24] Now once your episodes are published, you need to start promoting your launch.

[00:01:27] There are a few different ways to do this.

[00:01:28] Social media again, you can share teasers and excerpts from your episodes on social media. You can use relevant hashtags and engage with potential listeners. Email marketing. Send out an email announcement to your subscribers include links to your podcast episodes and encourage them to subscribe. Paid advertising.

[00:01:47] You can also use paid advertising to promote your launch. This can be a good option. If you have a limited budget.

[00:01:52] Publicity reach out to bloggers, journalists and podcasters in your niche. See if they would be interested in [00:02:00] writing about or featuring your podcast.

[00:02:03] Celebrating and Analyzing Your Podcast Launch
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[00:02:03] Once your launch is over it's time to celebrate your success. And it's also important to analyze your launch, to see what worked well and what could be improved. Here are a few tips for celebrating in analyzing your launch. Track your listenership. Use a podcast analytics platform to track your listenership growth.

[00:02:21] This will help you see how your launch campaign has performed. Many podcast hosts offer this type of analytical data. Survey your listeners send out a survey to your listeners to get their feedback about your show and your launch campaign. Ask for testimonials. Encourage your listeners to leave testimonials on your website on social media and even in the podcast players, this will help you to build trust and credibility with potential listeners.

[00:02:51] Tips for a Successful Podcast Launch
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[00:02:51] Launching your podcast is an exciting time by following the tips.

[00:02:55] In this episode, you can launch your podcast successfully and start building a [00:03:00] loyal audience.

[00:03:01] Conclusion and Best Wishes
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[00:03:01] Thanks for listening, and I wish you all the best in your podcasting journey.

Creators and Guests

Scott Wyden Kivowitz
Host
Scott Wyden Kivowitz
Scott Wyden Kivowitz is a multifaceted creative, a podcast host, and a celebrated professional photographer from New Jersey. He’s also a dedicated educator, teaching in-person workshops, webinars, and online courses. As an author, Scott has shared invaluable insights through his books on photography and the industry. Scott captivates listeners with his warm personality on his podcasts, making complex concepts accessible to all. He fosters a sense of community through diverse topics, from cutting-edge photography techniques to creative business challenges.